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HBAGK Events Calendar
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HBAGK Events Calendar
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HBAGK Members' Education Series
Home Builders Association of Greater Knoxville resumes our member-based education series that will feature 3-person expert panels comprised of HBAGK members. The next workshop of 2019 is scheduled for 11:30 AM on April 3 at the HBAGK office and the topic is: Marketing: Digital & Social.
The series will continue on the first Wednesday of each month during lunchtime to accommodate most members’ schedules. Future topics will cover Business Law, Aging in Place, Energy Efficiency, Clients from Hell, Sustainability and Green Building, and Appraisals.
Shawn Van Dyke
Degree, Professional Designations: BS Civil Engineering, MS Structural Engineering
Shawn Van Dyke is a construction industry business coach, mentor, and speaker. His mission is to change the way the world views the trades. Shawn provides construction business owners the operational systems and leadership strategies they need to build a profitable construction business prepared for sustainable growth. His twenty years of experience owning and operating businesses in the construction industry have equipped him to develop the coaching programs and training systems he teaches his clients.
Shawn is a Fine Homebuilding Brand Ambassador and contributor to The Journal of Light Construction, as well as, a featured keynote speaker and presenter at industry trade shows and national events. Shawn is also the Author of two books: The Paperwork Punch List: 28 Days to Streamline Your Construction Business and Profit First for Contractors: Transform Your Construction Business from a CashEating Monster to a MoneyMaking Machine (Fall 2018). Before Shawn became a business coach, he owned REDBUD Construction Services and was the COO of Finish Point Trim and Millwork.
Shawn is the author of a new book "Profit First for Contractors: How to Turn Your Construction Business from a Cash-Eating Monster into a Money-Making Machine". Here's a quick write up:
Generally Accepted Accounting Principles (GAAP) makes logical sense. However, it does not make “human sense.” For construction businesses, this translates to more sales driving the top line revenue. When all of your efforts are on the top of the P&L, you do not control what drips down to the bottom line. In this session, construction business owners will learn how to build profit into every job, set the profits aside through a custom cash management strategy, and change the way you perform business to cause the rest of the money to work. This system can be used to guarantee profits, make accurate tax payments, eliminate debt, and streamline your construction business.
Rick Laney
Rick Laney is a nationally recognized marketing expert and communications pro who consistently increases market share and profitability for his clients.
A pioneer in the practice of integrated marketing, Laney taught companies throughout the United States how to demolish the silos separating marketing, sales, communications, advertising, public relations and customer service in the 1990s and early 2000s. But the world has changed — and today integration isn’t enough. Now he helps companies succeed by taking integration to an entirely new level with holistic and interconnected marketing, where all customer contact is carefully and strategically orchestrated to create an amazing customer experience and build a lasting relationship.
With nearly two decades of senior-level marketing management experience, he has successfully launched new companies and products, more than doubled market share and revenue for existing companies, managed dynamic national campaigns through major mergers and acquisitions, and engineered marketing and investor relations strategies for successful initial public offerings (IPOs) on NASDAQ.
Laney served as director and vice president of two Chicago-based holding companies and a national “Top 100″ public relations firm. He has managed all aspects of marketing and marketing communications for privately held and publicly traded companies ranging in size from $80 million to $550 million in annual sales.
Rick Laney is a sought-after source for the local and national media on all subjects relating to marketing in today’s rapidly changing world. He appears regularly on television, radio and in major print publications as an expert source for marketing-related news coverage.
RSVP with names of ALL guests to help us plan – thanks!
*Series sponsorships available - HBAGK members may pay a sponsorship fee to cover lunch based on the number of estimated participants or they may cater/prepare lunch in person pending pre-approval. Class attendance in 2018 ranged from 20 – 30 guests. Sponsors will be allowed to speak for 5 minutes and provide handouts, etc. Company logos can be included on invitation emails and event webpage if received in time.Images
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Date and Time
Wednesday Apr 3, 2019
11:30 AM - 1:00 PM EDTLunch is served at 11:30, speakers begin at 12:00 PM, Q & A to follow. The goal is to wrap up by 1:00 PM so everyone can get back to work.
Fees/Admission
Primary and Affiliate members can login to register.
Employees of member companies can use the "non-member" option for registration.
Non-members must be a guest of an HBAGK member attending the event, noted in the comments section.Tell a Friend
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New Members
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