NAHB Education: Performance-Based Marketing in an ROI-Driven World
Marketers, now more than ever, are facing increasing pressure from their bosses, the c-suite, and Wall Street to demonstrate and deliver ROI for every initiative -- and the residential construction industry is no exception. To thrive in such an environment, you need three key things: digital infrastructure, marketing processes (e.g. lead generation strategies + processes) and compelling creative. In this webinar, learn how to digitally transform your marketing ecosystem, establish a lead generation mindset within your marketing team, and invest in creative that will emotionally motivate your audiences to change their behavior in your favor.
What You’ll Learn:
Learn how the marketing world has shifted over the past 18 months.
Explore the approach leading digital marketers are taking to combat this change.
Identify how brands can begin to implement these strategies into their marketing and advertising efforts going forward.
Speakers:
Tim Van Curen – National Director, Homebuilder Sales, The Sherwin Williams Company
Jeremy A. Heilpern – CEO, Ammunition
CE Credit: NAHB - 1.0 CE hour
Can’t attend but don’t want to miss out? Replays will be available to all registrants throughout 2022. If you have any questions, please contact nahblearning@nahb.org.