This course is designed to help companies think strategically about social media and how it fits into the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media can be incorporated to drive traffic to the website.

The world has changed; it is no longer enough to just be online. Millennials have changed the game for all generations. The sales process is about the user experience, so make it fun!

Most companies have a website, Facebook and Twitter pages and various other social media accounts. Often what they are missing is the strategy to make them work together and produce results that meet goals. This course will help participants to craft a marketing plan that includes social media as a key component.

Participants in this course will be able to:

• Identify the fundamentals of a sound marketing foundation
• Recognize how social media relates to the company’s marketing foundation
• Use content calendars to effectively plan and maintain a strategic program
• Identify and engage the right audience
• Discover how to start conversations today for sales tomorrow
• Instructor: Carol L. Morgan, MIRM, CAPS, CSP, President, Denim Marketing

Course Length: 6 hours

NAHB Continuing Education: 6 hours for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

This course is non‐transferrable. Do not use another individual’s login information to register for this course. You must log in to nahb.org as yourself to receive a certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

After you have participated in all three live sessions, you must take a timed, one-hour skills check and earn a score of 70% or higher to receive course credit. If you do not pass, you have one opportunity to retake it. Once you have passed the skills check and completed the course evaluation, you can print out your certificate of completion. You will have access to the test for 60 days after the completion of the classes.

Cancellation and Refund Policy: Cancellations will also be accepted until 24 hours before the class is scheduled to begin. After that date, a $50 cancellation fee will be charged per cancellation. Cancellation requests must be submitted via email to ElearningHelp@nahb.org.