The best builders know sales begin the moment a buyer opens your website, browses a floor plan, or drives past a streetscape. Especially when the market slows, product design either pulls the customer in—or pushes them away. In this webinar, Al Trellis, one of IBS’s most popular and highest-rated speakers, shows builders how to create product that sells itself. Discover how smart design choices drive buyer interest, why plan variety, square footage, and spec tiers still matter, and how flexibility reduces objections. Al connects simplicity with profitability and shares real-world examples of good/better/best product alignment. If your models are empty but your plans are strong, sales get easier—this program helps you design with confidence for today’s market.